Amazon will host the Great Indian Festival from 1 to 5 October, which coincides with the Flipkart’s Big Billion Day sale being held from 2-6 October
Amazon’s India unit threw down the gauntlet to online marketplace Flipkart on Thursday and said it would host its annual sales event, the Great Indian Festival, around the same time that Flipkart intends to host its Big Billion Day (BBD) sale, setting the stage for the biggest showdown in Indian e-commerce.
On Thursday, Amazon said it would host the Great Indian Festival from 1 to 5 October, which coincides with the BBD sale, which is being held from 2-6 October.
In a statement, Amazon said that the Great Indian Festival would have offers on a range of products from smartphones, tablets, laptops, PCs, musical instruments, stationery products, books, baby products, toys, clothing & accessories, shoes to beauty products, pet products, gourmet foods and gardening accessories.
Amazon’s move to host the event around the same time as Flipkart’s Big Billion Day underscores the confidence that the Seattle-based company has on its firepower and ability to outgun its Indian rival, after having overtaken Flipkart’s monthly sales for two consecutive months.
“This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” says Amit Agarwal, vice-president and country head, Amazon India.
Stay tuned for more updates of both the websites exciting offers and coupons also be ready to buy a hell lot of stuff.